PRIMERA FOODS INTRODUCES LINE OF LIQUID EGG PRODUCTS TO FOODSERVICE SEGMENT
Company touts quality and service to differentiate products.
Cameron, WI –October 23, 2009 Don’t tell Rob Harrington, Executive Vice President at Primera Foods, that all liquid eggs are the same. The company has recently started a foodservice division featuring a line of liquid egg products that will distinguish itself by offering superior flavor and freshness in addition to labor-saving convenience.
A leader in the ingredients market for more than 20 years, Primera Foods decided it was the right time to leverage their expertise in eggs to bring the foodservice operator a line of products with superior quality that you can taste.
The company’s line of liquid egg products will fall under four categories: traditional liquid egg products which consists of extended shelf life liquid whole eggs and egg whites; recipe ingredient liquid egg products which consists of liquid egg products for ingredient applications; scrambled liquid egg products specially formulated for scrambled egg menu applications; and healthy liquid egg products are in development and will be marketed.
“The foodservice industry is constantly looking for value-added menu approaches to increase ticket averages,” said Harrington. “But the products have to live up to the promise of the menu. That’s where we come in. We’re not interested in competing strictly on price. We’re determined to have the quality of our products stand out and be noticed by the operator’s customers.”
Quality, customer-centered innovation and customer service have always been the hallmarks of the company’s success. Harrington believes those values will provide them an immediate leg up in the foodservice segment. “We’re a company with big production capacity, but our customers know us equally as well for the intimate level of service we provide,” Harrington continued. “It’s part of our culture, which explains why so many of our customers and employees have been with us for so long.”
Primera’s approach to business already seems to be paying off. The company’s line of liquid egg products was just awarded the gold medal for taste and judged “#1 liquid eggs in America” by American Masters of Taste, a leading endorsement organization for superior food and beverage products. If Harrington has his way, foodservice customers across the country will soon be singing the same praises.
For more information on the Primera Foods® line of liquid egg products, or to request a sample call 800-365-2409.
For Media Relations: Catherine Mehaffey 952.404.1178